Amazon, Advertising's Sleeping Giant, to Awaken in 2013
Amazon made a splash during October’s Advertising Week while previewing its advertising business, but that was merely a ripple compared to the waves the e-commerce behemoth has coming for 2013 and...
View ArticleWhat Hearst Magazines' David Carey Has in Store for 2013
In his annual companywide start-of-the-year email, Hearst Magazines president David Carey applauded the publisher’s success during 2012 while dropping a few hints about what’s to come in 2013. While...
View ArticleWhy Marissa Mayer's Office Stance Won't Hurt Yahoo in Recruiting Talent
Yahoo isn't budging on CEO Marissa Mayer's mandate that her employees come into the office rather than telecommute. So in a marketplace where tech talent is at a premium—especially when it comes to...
View ArticleMarketers Puzzled Over Lack of Ads in Facebook's New Feeds
Many marketers gleefully anticipated that the content-specific feeds that Facebook was reportedly prepping would improve their ability to target ads. But when Facebook announced the new feeds on...
View ArticleSamsung Galaxy S4 Will Boost Mobile Advertising, Say Industry Players
Mobile marketers were already pumped about the Samsung Galaxy S4, even before the phone was unveiled at Radio City Music Hall on Thursday night in New York. Images of the new phone were leaked by a...
View ArticleiCrossing Nabs Two Beam Brands, Expands Role With Liquor Giant
Beam Inc. has selected iCrossing to lead digital marketing around its DeKuyper and Laphroaig brands, marking an expansion of the New York-based interactive firm's role with the spirits giant.Since July...
View ArticlePep Boys Gives iCrossing All of Its Digital Work
Like many other companies founded as search marketing services, iCrossing in recent years has been heralding itself as a full-service interactive agency. And recent developments suggest the New...
View ArticleCoke Zero Mother's Day Twitter Stunt Lets Forgetful Sons Off the Hook
Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for Mother's Day, don't panic. Coke Zero will be there for you. In a promotion for the low-calorie...
View ArticleRazorfish Opens San Francisco Lab for Emerging Retail Experiences
There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing and...
View ArticleInstagram Video Invites Ads Speculation, Puts Vine on Notice
The possibilities surrounding Instagram implementing a Vine-like video feature has the tech world abuzz today, after TechCrunch reported the popular mobile app's parent, Facebook, would unveil the...
View ArticleiCrossing Hires Moxie and Razorfish Vets
A steady stream of new business means more hands needed on deck for iCrossing. The digital agency today is announcing it has hired industry mainstays Christine Bensen, most recently at Moxie...
View ArticleiCrossing CEO Don Scales Steps Down
Don Scales, iCrossing CEO, is leaving the company effective immediately and will be replaced by Brian Powley, who currently serves as North American president of the New York-based digital agency....
View ArticleJim Beam Thinks Twitter's 'Amplify TV' Will Better Ad Copy
Twitter's been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently striking a deal with Viacom to run MTV Music Awards...
View ArticleNickelodeon Partners With Frozen Vegetable Brand Birds Eye
Birds Eye wants to rally kids into eating veggies this summer, so it’s serving up a main course of Nickelodeon with a helping of gamification. The frozen foods maker today will announce a cross-media...
View ArticleRazorfish Swallows Up More HSN Digital Work
Razorfish has handled HSN's display and paid social advertising since last year and is now taking on the client's search work. While the brand's SEM budget wasn't disclosed, such accounts typically...
View ArticleWhat Exactly Is Going On at iCrossing?
These are boom times for digital agencies—particularly those that have stayed in stride with the latest hot trend. Where search was the discipline clients craved five years ago—thanks, Google—social...
View ArticleING Uses Ads to Get Its New Voya Name Out There
The company formerly known as ING U.S. is rolling out ads that tout its new brand name—Voya Financial—and set the table for a new campaign later this year. The new ads, from lead agency BBDO in...
View ArticleBelk Taps iCrossing for Digital Business
National retailer Belk has named iCrossing in Chicago as its lead digital agency. The shop won the business following a review with the Charlotte, N.C.-based retailer looking to raise its brand...
View ArticleJonathan Adams Is Maxus' New N.A. Digital Chief
In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region. Adams joins the GroupM agency from iCrossing,...
View ArticleDaily Burn Is Targeting Fitness Beginners With TV Ads and Ephemeral Workout...
As fitness and wellness becomes a bigger part of everyday consumers' lives, workout and nutrition brand Daily Burn is shaking up its advertising with a new message. Two new spots from Hearst-owned...
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